OG: 14 ABV: 6.8% IBU: 20
2020 release date: 3/13/20 previously released 2/12/13
This beer was first brewed in 2013, and at the time it was a brand new style for us. Back then we collaborated on the artwork with local artist Joey Mars, put the beer in 750 ml bottles and had a cool T-shirt design and spray can tap markers. In 2020 we are bringing the beer back, along with the super cool artwork – but this time we’ll be canning it in 16 oz cans… and hopefully rolling out those spray can tap markers again.
Bière de Mars as a style is an offshoot of a Bière de Garde and is a traditional artisanal farmhouse ale from Northern France brewed in early spring and kept in cold cellars for consumption in warmer weather. Related to the Belgian Saison style, this beer will have a really nice pronounced maltiness from the use of German aromatic malt, balanced by subtle continental hop bitterness and noble hop aroma.
While a Bière de Mars is typically drank in March, we also chose the name in a collaboration with local artist Joey Mars, who has created the label art featuring 3 Eyed Bill. You can read the Story of 3 Eyed Bill below.
The Story of 3-Eyed Bill
When asked the story or inspiration behind 3 eyed Bill.. the character on the Biere de Mars Label, the response we got from Joey Mars was as follows:
“It all started when I first made the initial drawing a year or so back I put it on Facebook and wrote: 3 Eyed Bill drank a lot of swill. Used to date One Eyed Jill. Things got strange and now Bill’s deranged….
People cracked up and it inspired me to write the ballad of 3 Eyed Bill which was published originally in dinghy magazine… he was a red version with a bigger head, slightly more whacked out…….a bit of a degenerate graffiti artist trouble maker…not sure if you want to be associated with such a trouble maker….” from Joey Mars
The Original Story….
3 Eyed Bill drank a lot of swill…use to date one-eyed Jill…then one-day things began to change…old 3 eyed Bill became deranged…. he use to walk down the street with no pants… eating popsicles looking for romance… Then one sunny, afternoon in May…just a couple of days before he went away… Old 3 Eyed Bill began to say…
“This here town has gone to hay.” “Ya’ll better watch out for judgment day”… “The end is near” old Bill would say… “you folks around here are gonna pay”… Just then, 3 eyed Bill began to wiggle…busted out a paint marker and began to scribble… funny little pictures and twisted little sayings…Old Bill as usual, pushed it too far…He had gone and graffiti’d up the police man’s car…Sheriff Lou did not take it as funny. Bill had drawn 17 hairy trolls, 2 snakes and a bunny. Old 3 Eyed Bill got hauled off to jail… locked up in a cell and fed mackerel from a rusty pail… now old 3 Eyed Bill is waiting on the judge… he got a visitor one day. it was Jill with some homemade fudge… seems Bill had scribbled a love poem on her house during his craze… it touched Jill’s heart she felt sad and apart… perhaps she could reconcile with the crazy old Bill… she sure could try and perhaps she will… 3 Eyed Bill said thank you for the candy… sure is nice to see ya the fudge will come in handy. Bill gave her a wink and his eyes began to shift and shiver… strange sounds came flying from his jaws as he began to quake and quiver… he began tugging on his pants and loosening up his belt. He had a hankering for frozen ice. he likes it best after the melt.
Sheriff Lou warned Old Bill to keep on his pants but Old Bill just went on one of his rants. You people are all gonna pay. Just wait for judgment day. Bill took off his pants and dropped the boxers as well ripped off his shirt and let out a yell. Just then One Eyed Jill began to cry. She was a fool for even thinking she could try. She said goodbye to Bill and walked home from jail. She grabbed a few things and bought passage to sail. She was heading for the Keys as the winds began to wail. It was too much for the crew there was too much water to bail. One-eyed Jill did her best floating on that mast. We think of her often when we look to the past sharks probably got her and ate Jill for a snack. One-eyed Jill was never found or brought back.
3 Eyed Bill has only gotten stranger…there was the winter he lived in a Christmas manger. 3 Eyed Bill was convinced he was a goat. Bill slept next to a plastic Mary never wearing a coat. For 2 weeks straight through snow, sleet and rain 3 Eyed Bill’s energy never seemed to wane. I don’t see 3 Eyed Bill too much these days…I hear he still walks around in quite a crazed haze. He’s been featured on street art web sites and zines. His drawings sold in galleries, his poems published in magazines… 3 Eyed Bill’s lore has grown quite large in that street art, hipster scene. They worship Old 3 Eyed Bill, the Crazy Graffiti Machine.
Shown above: An image of Joey Mars drawing live at our event, Dead of Winter, this past February!