Marketing a 20-year-old hyper-local microbrewery includes staying true to what got us where we are today, while also finding new and interesting ways to keep the brand fresh and relevant. Cape Cod Beer produces over 20 brands annually for our customers to enjoy in our taproom or from local package stores and restaurants. In addition to our award-winning beer, we also participate in hundreds of local events each year and regularly host private and public parties at the brewery year-round. These events are something we do because we want to be involved and integral to our community. They are also a large part of our overall marketing strategy – getting the beer to the people – and the people to the brewery.
Cape Cod Beer is seeking a Marketing & Events Coordinator to assist our Marketing & Event Manager with brand management, digital marketing (social media platforms, email newsletters, website, etc.), and event planning & execution. This person must be willing to be an ambassador of the Cape Cod Beer brand and mission within our community. This person will dedicate the vast majority of their time creating and maintaining the Cape Cod Beer brand through social media marketing, event execution and charitable giving.
Summary of Tasks Include:
- Responsible for Cape Cod Beer’s social media marketing, including developing and managing a social media strategy, creating content.
- Assist with all website updates, email newsletters, event promotion & event execution.
- Assist with the marketing of all Cape Cod Beer events, internal, external, and wholesale-related.
- Coordinate weekly brewery event schedule and assist with the promotion of reoccurring events.
- Assist with coordination of market vendors, musicians and food trucks. Ensure that all public information about these events is accurate and up to date.
- Assist management with charity requests and their responses for community events and wholesale needs.
- Attend networking and sponsorship events of importance to Cape Cod Beer.
- Collaborate with internal staff, sales personnel, customers, vendors and local civic/business organizations on idea development, and collaborative marketing efforts.
Job Requirements:
- Prior social media experience & content creation (Facebook, Instagram, Meta Business Suite).
- Prior experience with WordPress, Constant Contact, Canva, and Microsoft Office. Knowledge of graphic design, and associated software a plus.
- Strong communication and interpersonal skills.
- Strong copy-writing skills and copy-editing skills.
- Impeccable attention to detail, strong time management & organization skills.
- Flexibility in scheduling, and the ability to occasionally work evening and weekend events.
- Two plus years in a marketing, media, or events role is required. College Degree is also required.
- Must be 21 years of age with a clean driving record and the ability to lift 50 pounds.
Salary, Benefits, etc.
- This is a full-time, year-round position.
- Salary based on experience.
- Benefits include 100% company paid medical, dental, Simple IRA with company match, paid vacation, sick time, company beer stipend and employee discount for the employee.
- Cape Cod Beer provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
